Content that converts

The challenge: Grow trust and brand awareness within marketing ops community.

The results: Produced a weekly podcast series, reaching ~450 listeners in 10+ countries. Repurposed content for a targeted newsletter, growing 2,100+ subscribers; and for LinkedIn, driving 20,000+ impressions and ~500 new followers.

Overview:

As the Marketing Manager for Revenue Pulse, my core responsibilities were growing brand visibility and driving lead generation. Central to this goal was to demonstrate our industry expertise, address common challenges within marketing ops and showcase marketing ops best practices and solutions, all in an effort to build trust with our target audience.

Newsletter:

As part of this strategy, I developed a monthly newsletter. Our research showed that our MOps persona was overworked and didn’t have time to research and read blog posts on the latest updates in marketing ops. Instead, they wanted the major headlines in under 5 minutes. I developed the headline “We do the research, you take the credit.” to reflect this and the tag line “stay updated, not inundated” to acknowledge that our readers are busy and weren’t committing to a daily newsletter that would go unopened.

Podcast:

As part of the strategy to build brand awareness and foster trust within the MOps community, I spearheaded a weekly podcast. This platform served as an extension of the newsletter, offering a conversational yet informative space for our audience. Led by our senior leadership team, the podcast delved into the latest product releases in MOps and AI and answer questions from the community. To ensure accessibility and engagement, we repurposed each episode into blog posts, social media content and within MOps-specific channels, ensuring that our insights reached our audience through diverse channels.