Content that converts

Challenge: Increase MQLs to BDRs.

Result: Increased MQLs by 20% over 8 months through customer segmentation and creating highly personalized copy.

Overview:

Superior Glove faced a common but pressing challenge: tension between Sales and Marketing due to influx of low-quality leads. Despite our best efforts, the existing lead filtration system failed to deliver leads that met the desired standards, resulting in inefficiencies and missed opportunities.

Our approach centered on leveraging personalization to enhance the quality of MQLs. After the Digital Manager segmented the database based on industry, company size and past engagement history, I was able to gain valuable insights into the distinct preferences and pain points of each segment.

Based on this information, I was able to create email offerings that were not only tailored to the unique characteristics of each segment, I was able to take a personalized approach to create compelling copy that resonated with the specific needs of our intended audience.

Over the course of 8 months, we saw a remarkable 20% increase in MQLs while reducing the size of our database by unqualifying leads that did not meet the new parameters.